The Luckyday Foundation officially welcomed 88 freshmen scholars into the Luckyday Program at its annual fall luncheon in the Trent Lott Center at The University of Southern Mississippi on Monday, November 18, by presenting each freshman with a Luckyday lapel pin.

All freshmen scholars were invited to attend the luncheon with the Luckyday Board of Managers, University administration, Luckyday faculty fellows, and several upperclassmen scholars. A new addition to the luncheon agenda this year was the presentation of a pin, given to each scholar on a card bearing their name. The impetus for this new insignia was the creation of a logo by The Luckyday Foundation.

The Luckyday Foundation to this date has not had a logo of its own, only the programs at The University of Southern Mississippi and the University of Mississippi have had logos bearing their separate identities. With the creation of a Luckyday Scholars Program at Mississippi State University for the upcoming 2020-21 year, the Foundation decided that is was time to establish a cohesive brand identity. Mississippi State will start with 10 scholarships for entering freshmen and then take on an additional 10 each subsequent year.

The Luckyday Foundation was established in 1978 by the late Frank Rogers Day, who was CEO of Trustmark Bank at the time. The colors gray and blue are used in the Trustmark brand, so the new Luckyday logo pays homage to Frank Day’s connections with the company. To the left of the Luckyday name, two arched lines lie to the bottom left of two vertical lines, signifying a daybreak and hope for the future.

Each university’s logo for their respective Luckyday Program incorporates one of their school colors. The University of Southern Mississippi uses a gold arch, the University of Mississippi red, and Mississippi State University maroon.

The Luckyday Scholars Program at Southern Miss will begin using the new logo immediately. In celebration of our new insignia–and knowing students’ love of free apparel–we will be printing Luckyday shirts in the spring. All scholars can complete a Luckyday T-shirt form that will be sent through the Weekly Word.